choosing a rendering company


3D visualization is an artistic process that can help bring your designs to your potential clients in a clear, impactful way. Working with the wrong company can lose you both time and money. Choosing the right firm can bring your project to market quickly or push your client to sign over approval on a final design. Here are five questions you should ask your potential rendering firm.

1. How can you help advise on the rendering services that will best sell my project?

2. Who will I be communicating with throughout this process and how will this communication happen?

3. How does the review process work?

4. What do you charge for edits beyond the original scope of work?

5. How do you deliver the final images and how long do you keep old projects on file?

branding your new residential community: renderings that fit the image

Texas, 2018

Maybe your marketing team has a novel approach to your next community. You have a neighborhood logo, a website, and marketing materials that just need images of the architecture. Photo-realistic renderings could work and will fit in with most marketing plans, however sometimes it's worth considering a new look for your next architectural renderings.

Try high contrast, black and white, watercolor, sketched, overly saturated. In fact, try the images within the existing marketing materials and see what works. Our team can help guide you in the right direction to achieve continuity throughout your branding for your new project. The townhome development below highlights a few of the options available. Our team will work with yours to produce a style as unique as your next development.

We can help create a new style for your 2D or 3D floor plans and interior renderings, too. Utilize our services to design several kitchen options for your clients to consider. Work with our team to create a new floor plan style that highlights the best aspects of your models and options. Our team is here to help make sure your marketing stands out and garners interest from potential buyers.

restaurant planning: rendering a new fast casual concept to raise capital

Sacramento California, 2017

The restaurant space is a competitive market with large initial costs. In planning a new, potentially expandable restaurant concept, renderings can help promote the idea to both investors and potential patrons.

This barbecue concept illustrates how quite a large restaurant space would be zoned with various styles of seating, a large bar, and where orders would be taken. The different colors and textures demonstrate the urban, rustic styling with various woods, polished concretes, steel, and brick. The client was able to test out different fixtures and finishes before committing to a final design. Below are three visualizations showcasing the design from multiple vantage points.

This restaurant is now successfully operating in California, serving up fantastic barbecue at a quick pace in a relaxing environment.

streamline your kitchen design: using renderings to help clients visualize their dream kitchen

San Francisco, 2013-2014

Every designer has experienced the delicate balance between designing something completely novel and meeting the client's expectations. For most clients, they need reassurance that the recommended design suits their aesthetic.

A kitchen design needs to be practical, functional. It is the heart of the home, after all. Storage, counter space, flow - these are all considerations that can be addressed early on.

Then there are the finishes. The cabinet style, the right faucet, the cabinet pulls, lighting, backsplash tile selection. There are an abundance of choices that together create a space entirely different from any other kitchen. Communicating these final decisions requires an element of trust on the part of the client.

Or renderings. An accurate visualization including all the major components will help the client make that leap of faith. Ultimately, adding renderings to your client's design package can save everyone time and energy. They can use an image to easily spot design flaws or edit back on a selection that pushes the client too far out of their comfort zone. A couple of renderings in a kitchen can push a design into its final stages and garner the approval to start the build in real life.

With these kitchens, the interior designer walked their client through all the small decisions before coming to our team for renderings to visualize the proposed design. Once the clients had a chance to review their rendered design, they were able to make subtle changes to finalize their new kitchen plans. The after photos demonstrate the leap from 3D computer-aided visualization to the real world.

selling a big idea before breaking ground: legacy, a master-planned community

Calgary, Canada, 2012

Canada's first master-planned community of this scale came to fruition in 2012. Several developers joined forces to conceive of this large-scale development. Their plan was to create a lifestyle, an entire community with everything the residents may need. They included various styles of homes, recreation areas, schools, walking paths, and more - all within 20 minutes of Calgary.

To better illustrate the community and lifestyle, True Motion Works was approached to aid with the marketing video for this master-plan concept.

Each home builder provided plans and elevations for their main home (duplex, townhouse, and condominium) designs and the civil engineers provided the full site plan for the entire development. We included every home, every building, landscape details, and surrounding elements such as the adjacent golf course and forest areas. The entire build came to life and a community was born.

The marketing team helped to form a storyboard as our team built everything up. Our visuals, paired with a wonderful voiceover, tells the story of the Legacy development.

visualize your property development in context: a photo-montage of a senior retirement condo complex

New South Wales, Australia, 2010

The developer of this existing resort-style retirement village along the port in Wangi Wangi sought to expand into the second phase of building. In order to proceed with this expansion, the developer required approval from the local council.

Using professional photographs of the as-built community and the architectural plans, our team was able to accurately illustrate the future scale of the condominiums and its impact on the Wangi Wangi shoreline. This involved compositing two images, a 3D rendering created by our team and the existing image from the photographer. Sometimes this is called a photo-montage or photo-comp.

This image was a key visual aid in the council presentation and the construction plans were approved by the council. Additionally, this 3D photo-comp became part of the marketing package used by the sales team to showcase the future properties until the final build was complete and ready to be photographed once again. Below is a later photo of this premier water-front retirement community after project completion.